We're humming along at GrubWithUs, getting feedback from our initial testers, but our two guy programming team has always known one key problem with our site: Marketing. Sure, we can do the code, but we didn't have much experience with getting our site distributed.
We decided to go to Twiistup, a tech conference in Los Angeles, with no expectations except to meet people that would be willing to test out our site. What we got in return was a bunch of testers, but also a high-profile tech personality that was uber interested in our site. He's an experienced entrepreneur and also a great marketer, which is a perfect complement to the skills we lacked.
Since Twiistup, we've already exchanged numerous emails, had a face-to-face meeting, and set up another meeting with another potential mentor. Having an experienced and interested mentor watch over us has really made us focus on our direction and cut out a lot of fat from the site. Our initial site design was cluttered with all these features that we wanted, but with our mentor, we've learned to just clean up the site and focus on the core functionality. (If you want to check out the site design and help us alpha test, you should email me at eddy@grubwith.us. We'd love to have you!)
Anyway, many of us can hack, but having that experienced, passionate outsider critique your product is invaluable.
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